Throughout Dr. Martens’ history, the brand has been adopted and subverted by countless characters, subcultures and tribes. These are people who stand out from the crowd in their own unique way and for many their journey of self-expression has been accompanied by a pair of Dr. Martens. Despite its long and rich history, the Dr. Martens brand has constantly evolved to remain relevant to today’s consumers.

Our solution

Moving Tactics supplied and installed a single screen digital display in store to allow for store specific content to be flighted and also an Audio system with flush mount ceiling speakers. The music in store is currently playing on a jukebox and Moving Tactics has supplied the CD collection which staff and customers can select at their own leisure,