Staying true to the rich heritage and authentic,all-American spirit of denim, Lucky Brand began crafting great-fitting, vintage-inspired jeans in Los Angeles in 1990. Lucky Brand gave them their distinctively Lucky look by literally putting them through the wringer-ripping, fraying, sanding, patching and washing by hand to give them true character and soul.They are designed for the free-thinker, the artist, the dreamer; they’re made to dance, work, run, jump, play and rock ‘n’ roll. Lucky Brand find inspiration everywhere, from the secluded outlooks of Big Sur, to the old-school tattoo parlors of Venice and the beautiful beaches of Malibu. You’ll find Lucky Brand all over America in 209 stores (and counting) as well as select department stores around the world.
Lucky Brand has an 8 speaker audio system installed to allow for customised store specific music to played.