Sunglass Hut is the world’s largest specialty retailer of non-prescription sunglasses. The company has stores located in North America, Europe, Australia, New Zealand, South Africa, and Singapore including many other countries. Their focus is on fashion eyewear, operating as part of Luxottica Group S.p.A., the world’s largest eyewear company. Sunglass Hut has a mission is to be the premier shopping and inspiration destination for the top brands, latest trends and exclusive styles of high quality fashion and performance sunglasses.
Moving Tactics developed a unique installation to showcase in-store specials and promotions to passing customers to enhance the effectiveness of its in-store promotions strategy. The result being a custom designed and built digital screen housing to match the sleek and modern Sunglass Hut retail stores.