As we move past the middle of the year through the last half of 2012 we look back over the past few months and the accomplishments for the year to date are clear to see. Moving Tactics have certainly become leaders in the South African digital signage industry.

Raymond Smeda become a Junior Partner, by the start of the first quarter of 2012 and Moving Tactics installed a further 600 screens into top Edgars stores. The company has gone on to win, amongst others, both the Fruit & Veg City and the related Freshstop digital signage accounts.

Who is Freshstop?

Creating a world class forecourt convenience format for the South African market is the vision of Fruit & Veg City working together with Chevron SA who jointly developed the concept of Freshstop at Caltex.

Quick Facts about Fresh Stop at Caltex.

Freshstop stores are open seven days a week, 24 hours a day offering customers a wide range of in-store departments creating a convenient shopping experience. Choose from a selection of baked breads and pastries, fresh fruit and vegetables and prime cuts of meat. Hot foods on offer include fried chicken, pizza slices and the famous Breakfast Bun. Whether you’re after a fast cup of coffee, need to grab lunch on the run, dinner on the way home or do a quick daily shop, Freshstop presents convenience at its very best.

What did Moving Tactics do?

Moving Tactics, as a leading South African digital signage solutions company, was approached by the Fruit & Veg group to supply a digital menu board solution for the Caltex Freshstops countrywide. Moving Tactics manages digital signage solutions for Freshstop at Caltex supplying 24 hour panels to both the Fresh Stop area & Seattle Coffee Bar within each store. Through our menu board specific software, Moving Tactics enables each franchisee to log in via a web portal and update specific store prices and menu offerings.

Moving Tactics is working with Freshstop in bringing their customers the best in-store promotions with the implementation of working strategies, cutting edge technology and thereby providing the best digital signage solutions to suit their requirements.


Moving Tactics 2012


Written by Jacqueline Freer

Inrichmint Media Studio