Dermalogica is a skin care company headquartered in, California.Its product portfolio includes cleansers, exfoliants, toners, masques, eye treatments, and moisturizers. Dermalogica has primary operations in the United States, the United Kingdom, Australia, Ireland, Canada and South Africa as well as many other countries and is sold in more than 80 countries worldwide. Their goal is to define and bring success to the professional skin care therapist through excellent education, innovative products and outstanding customer service.
Digital displays were installed in the main retail front-of-house area of the as well as in the treatment rooms. The client experience, is shared with customers via Dermalogica’s live Twitter feed, which links directly with the in-store digital content in real-time. Their social media feeds are constantly updated with cutting-edge, relevant product and skin care information and is another effective way to communicate the brand essence. In addition to the social media content itself, social media analytics can also provide interesting information to viewers, which is why Moving Tactics is able to display this information in creative formats so that brands get an understanding of what is trending in real-time, and are able to respond timeously.