SODA Bloc aims to kit out fashionistas aged between 9 and 16 in trendy clothing, accessories, and footwear to suit their own unique style. The brand inspires tweens to be youthful, fun, different, informed, cool and themselves with their stylish designs, while having the parents’ best interests at heart with relevant and age appropriate clothing.
Moving Tactics developed a music genre relevant to SodaBloc’s target market. This music plays in store through the Soda Beats app developed by TFG. Customers connect to the instore music jukebox, browse the music and select the songs they want to hear play next in store.