Sunglass Hut is the world’s largest specialty retailer of non-prescription sunglasses. The company has stores located in North America, Europe, Australia, New Zealand, South Africa, and Singapore including many other countries. Their focus is on fashion eyewear, operating as part of Luxottica Group S.p.A., the world’s largest eyewear company. Sunglass Hut has a mission is to be the premier shopping and inspiration destination for the top brands, latest trends and exclusive styles of high quality fashion and performance sunglasses.

Our Solution

Moving Tactics developed a unique installation to showcase in-store specials and promotions to passing customers to enhance the effectiveness of its in-store promotions strategy. The result being a custom designed and built digital screen housing to match the sleek and modern Sunglass Hut retail stores.




Moving Tactics Digital Impact

Digital Technologies to Spark Brand Nirvana

In today’s world of digital signage technology, there should be no excuse for hosting an uninspiring product launch or corporate event as Marketing teams have

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digital signage

Sunglass Hut works with Moving Tactics to Showcase its Brand at Premium Store Opening

Sunglass Hut recently opened their new premium store at the V&A Waterfront in Cape Town and collaborated with Moving Tactics, South Africa’s leading digital signage

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Moving Tactics celebrates with Sunglass Hut

Moving Tactics is proud to be associated with Sunglass Hut SA as they opened their new flagship store at the V&A Waterfront in Cape Town

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Moving Tactics Lead Digital Signage Installer at Largest Mall in Africa

The largest single phase shopping mall to be built in Africa recently opened its doors in Midrand, Gauteng in South Africa with the assistance of

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Sunglass Hut’s Touchy-Feely Hands-On Experience Wows at SA Fashion Week

Fashion fans from across the country recently gathered in Hyde Park, Johannesburg to experience the latest trends in home-grown couture at SA Fashion Week. Between

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Sunglass Hut’s Custom-Built Promotional Screens are Grabbing Attention

Sunglass Hut, the leading global sunglass retailer and part of the Luxottica retail group, has recently implemented a digital signage solution in 24 of its

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