Moving Tactics was founded in 1997 and are specialists in retail advertising, focusing specifically on retail digital media. They have a national footprint of screens across Southern Africa, great influence across the industry and a fantastic reputation for quality.

Moving Tactics is the fastest growing digital signage company in South Africa with the capacity to customise any digital solution with emphasis on the retail environment. With business partners like Samsung, Isenzo, Freshly Ground Insights and MTN you just can’t go wrong. Their client list includes some of the top names in the business from Edgars to Midas and many more.

Moving Tactics & Edgars 

Edgars is the largest fashion retailer in Southern Africa, supplying brand name apparel, fashion accessories, cosmetics, home ware, cellular, ect to their customers.

Edgars Digital is Edgars’ very own in-store digital signage network, which is powered by Moving Tactics.

All the stores have the same uniform layout. Positions include:

  • Entrance screens
  • Till points
  • Cellular kiosk
  • Customer service centres
  • Departments throughout the store such as Cosmetics, Fashion, Active Wear, Accessories, etc

Edgars Digital signage includes advertising loops from top brands such as:

  • Bronx
  • Aramis
  • Converse

Edgars Marketing and Moving Tactics work with Edcon Business Intelligence (EBI) to evaluate whether brands utilising in-store digital screens are experiencing an increase in sales. Sales data from ten stores with screens versus ten stores without screens, profiled according to category, turnover and customer was analysed showing positive results.

 

Proof is in the pudding, as the saying goes…

 

Blackberry Campaign Results:

Stores without digital vs. stores with digital = 178% increase in sales volume for stores utilising digital screens.

 

Adidas Campaign Results:

Stores without digital vs. stores with digital = 103% increase in sales volume for stores utilising digital screens.

 

Calvin Klein Campaign Results:

Stores without digital vs. stores with digital = 108% increase in sales volume for stores utilising digital screens.

 

L’Oreal Skin Care Campaign Results:

Stores without digital vs. stores with digital = 58% increase in sales volume for stores utilising digital screens.

 

Edgars is a prime example of how retail digital advertising can allow a retailer to achieve targets by increasing sales, creating return on investment and driving engagement with clients, customers, and brands. Edgars, being the leader in the retail market in Southern Africa, has chosen to go with the leader in in-store digital marketing. Moving Tactics is undoubtedly the right choice.

 

Moving Tactics 2012

 

Written by: Jacqueline Freer

Inrichmint Media Studio