The use of digital signage technology in the beauty industry is helping chart the in-store user experience as beauty brands look for innovative ways to engage with their target audience, reach new customers and enhance communication with customers in a visually appealing way, all while ensuring a consistent brand image.
Moving Tactics, South Africa’s leading digital signage solutions company, has collaborated with beauty brands such as Revlon, Edgars, Dermalogica and Sorbet, all of whom have seen the benefits of implementing digital signage technologies in their customer-facing retail environments. Whilst there is no one-size-fits-all approach when it comes to digital signage solutions, strategically placed digital display screens in a storefront window is a great strategy to engage with potential customers passing by the store and serves as a means of encouraging greater footfall, whilst providing brands with an edge over the competition.
One such example has been the recent introduction of customised digital signage at select stores for the beauty therapy franchise hub, Sorbet. With their content being actively managed by Moving Tactics’ Content division, Sorbet has the flexibility to update, communicate and deliver dynamic content to their target market with ease at any time.