Moving Tactics, the leading South African Digital Signage solutions company, has appointed Joe Vogel to the Cape Town team as their new Motion Graphic Designer.

Motion Graphic Design is a digital technique that combines pictures, words, sound and video. Examples of motion graphics abound online and in real life, from the credits in Hollywood motion pictures to keynote addresses. It combines the languages of film, animation and graphic design; combining different creative elements like typography, illustration, logos, shapes and video. They are then animated or moved in a way that tells a story.

In the world of digital signage, motion graphic design is used to create quick and concise video marketing messages about the brand’s latest products and enhances the customer’s overall experience while in a retail or restaurant environment. The elevation of this art form is largely due to technology improvements and the Motion Design industry will be officially recognised as an award category at this year’s 67th Primetime Emmy Awards.

Originally from Polokwane, Joe Vogel, is extremely passionate about three things; design, the 3D environment and cars – classic cars to be exact. “Everyone always told me that I would become an Engineer but that never interested me as much as the drawings and paintings I did. I love the technical and mechanical aspect of the things around me but I am just drawn towards the design side of things,” explains Joe.

He studied Graphic Design at MGI Durbanville and during the last two years, has gained immense experience working with clients in the world of 3D animation and 3D design. “I have a vision to become a 3D Industrial Designer one day but I am happy to explore all avenues and gain as much experience in a wide variety of industries on my journey,” adds Joe.

We wish Joe all the best in his new position.
Moving Tactics is a leading South African digital signage solutions company that develops customised digital signage technologies and is constantly creating innovative communication solutions.

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