Famous Brands, Africa’s leading branded food services franchisor, recently announced Moving Tactics as the winning bidder for its digital menu board software partner. The contract includes software designed to manage content on the digital menu boards, delivered through a Software as a Service (SaaS) model with a license fee that covers updates, maintenance, and support. Moving Tactics will also manage content and oversee the operation of the software platform. The current commercial-grade equipment will remain unchanged, with new hardware allocated solely to new stores or those with expanded screen arrays.
Chris Day, Group MD of Moving Tactics, says “The digital menu board solution was developed as a robust automated hardware and software solution to work in the stringent environment of Famous Brands’ restaurants. The utilisation of commercial grade screens with System on Chip (SOC) technology within the QSR environment is key, as it allows our software partner to adapt seamlessly to the ever-evolving hardware platform. This approach equips us to effectively manage both the existing infrastructure and the broader proposed universe”.
The solution will be rolled out in all existing and future branded franchised outlets of the Famous Brands Group across Casual-Dining Restaurants (CDR) and Quick-Service Restaurant (QSR) formats in South Africa and the AME region. The roll-out, which commenced in August 2023, is expected to span three years.
Over the past few years, Famous Brands and Moving Tactics have developed a working relationship that has included the installation of digital signage, digital menu boards, and audio solutions at several branded Quick-Service Restaurant (QSR) outlets across Southern Africa. “Moving Tactics is truly honoured to have been selected as the successful recipient of the bid. In the fast paced and extremely competitive environment that we operate in, staying ahead of the pack and on point with new reliable innovation is critical to our success,” concludes Chris.