Guests visiting the Vodacom VIP Lounge were treated to an unique digital experience during the 2015 Cape Town International Jazz Festival as Moving Tactics Digital Impact, the leading South African digital signage solutions company, were employed to supply bespoke EYE-Fi touch tables through which they could share their experiences of the evening in real time.
The EYE-Fi touch table technology combines live, wireless image transfer of all photos taken with a dedicated digital camera. On each of the evenings, guests were photographed by one of the roaming photographers using a mirrorless camera enjoying the VIP experience. These digital photographs were then instantly transferred to both of the custom-made 32-inch touch tables where guests were given the option to upload photos of themselves to Facebook and Twitter.
Andy Higginbotham, Creative Director at Moving Tactics Digital Impact, says, “This innovative solution was incredibly well received by Vodacom’s VIP guests. In addition to sharing their images on social media platforms, they also took advantage of the option to share their images via email. It was a great way for people to let their friends in on their special experience via social media”.
Moving Tactics Digital Impact is the most recent addition to the Moving Tactics stable. The Digital Impact division specialises in short-term, rental and campaign-based digital activation solutions. In addition to providing concept development and implementation using touch and projection technology, they also design and manufacture screen housings and bespoke items based on brief.