Famous Brands, Africa’s leading quick-service and casual dining restaurant franchisor, has appointed Moving Tactics, South Africa’s leading digital signage solutions company, as their digital signage menu board supplier. This appointment came because of Famous Brands and Moving Tactics developing a working relationship over several years. The work done included the installation of digital signage, digital menu boards and audio solutions at several branded Quick-Service Restaurant (QSR) outlets across Southern Africa.
“We are incredibly proud to work with Famous Brands. They are a highly respected business that is leading the QSR industry with innovative digital technologies so that they can meet the needs of and engage with their customers. As their sole digital menu board installer, we are able to provide them with the latest digital screen technologies and provide that consistent look and feel across their brands,” says Chris Day, Managing Director at Moving Tactics.
Moving Tactics have installed digital menu boards at Wimpy, Fishaways, Steers, Milky Lane, Debonairs, Fego Caffe and Mugg & Bean restaurants across the country and they are currently installing several digital menu boards with audio facilities in each restaurant.
According to Kevin Bierman, Head of Digital Signage Solutions at Moving Tactics, “We develop, custom-build and install digital solutions for the various brands according to their specific needs. For Wimpy, we created kid-friendly Touch Play Tables that are installed within the play areas to keep their younger customers entertained. Whereas at Steers, we implemented a four-screen solution where the two middle screen sync, to the nanosecond using System-on-Chip (SOC) capabilities, to draw attention to specific promotions or new products being launched”.
Famous Brands refresh their digital signage networks every five years to remain technologically relevant and to ensure that the digital signage supports and complies with their brands’ refreshed in-restaurant layouts and design. “In the past six months, we have completed 141 installations for Famous Brands. We have completed close to 100 installations for Steers and Wimpy alone and we’re always planning new installation as their brands expand,” explains Bierman.
Adolf Fourie, Marketing Executive at Steers, says “We are rolling out digital menu boards as it provides us with a lot more flexibility across our nearly 600 restaurants – to be agile and target our consumers with different messaging at different times of the day. It also allows for speed to market and flexibility at each restaurant that traditional static menu boards will never offer. We are excited by the impact these digital menu boards are making in our restaurants in driving sales and feet for our business”.
Digital signage is the leading channel through which QSR and retail businesses are engaging with their customers and promoting their brand. A digital screen solution enables brands to regionalise their campaigns, ensure that all outlets adhere to the corporate identity guidelines, promote products via day-parting or unique content, and up-sell. “Digital content is easy and very quick to update without having any human interaction at store level and the screens can also be used for staff training and other company communication. Its multifaceted benefits are the reason why digital signage has become the way to communicate within QSR and retail environments,” adds Bierman.