Moving Tactics Driving Skills Development In The Digital Signage Industry
According to Chris Day, Managing Director at Moving Tactics, the company has supported this initiative for the past two years and has, to date, provided internship work opportunities for 15 youths. “We have a variety of new learnership work opportunities available that allow us to expose the digital signage industry to the youth of South Africa and give them an opportunity to get much needed work experience in this field. It’s an excellent way to get placed in a company, make a difference and, hopefully, get a foothold in this business,” says Day.
Moving Tactics is currently rolling out 12 new learnerships this year in project management, business administration and software development internally and externally, to name a few.
As a result, current intern, Vuyolwethu Singqoto, who has a certificate in Data Analytics and a Diploma in Human Resource Management, has been at Moving Tactics’ Cape Town office for the past seven months. “I have always had part-time jobs while trying to balance school full-time and work during the school holidays. The only real job I’ve had was working at my father’s Trailer Hire and manufacturing business as an office all-rounder. When I saw the advert for this internship, it ticked all my boxes.
“My goal was to work in a forward-thinking company that consistently develops and retains employees who show growth, and this was that company for me. It also is in partnership with the Yes4Youth programme that gives youth a dignified first chance at work. I value continuous learning and want to grow as a prolific leader with an innovator and I believe Moving Tactics, together with Yes4Youth, can help me achieve this,” says Singqoto.
Singqoto’s internship within the Human Resources department has been a platform from which she can positively impact and guide individuals. She believes that HR is a great mediator to motivate colleagues and guide them in finding fulfilling work. “I am excited about this opportunity as this will lead me down a fruitful career in the future as being the key knowledge bearer of company policies and insight into continuous improvement of company standards,” explains Singqoto.
In the KwaZulu-Natal office, Alton Jackson has been interning in Moving Tactics’ Technical division as an IT Technician. Alton, who has a Diploma in Information Technology, says he promised himself that he would take whatever opportunity came his way after his studies. “After applying for multiple job vacancies, internships, and learnerships, I received a call from my lecturer about this golden opportunity and I promised myself I’ll give it my all and work hard.
“I have learned about various types of systems and seen how things operate behind the scenes. I am gaining experience as I am working under a very skilled individual, so I am constantly learning. All knowledge and experience gained from this internship will help push my career further and have lots of success,” concludes Alton.
If you’re interested in applying for any of the learnerships at Moving Tactics to develop your skills in the digital signage industry, check out the website or get in touch with the Yes4Youth initiative.
Edgars Re-Engineers Its In-Store Customer Journey By Partnering With Moving Tactics
Edgars has appointed Moving Tactics as its holistic in-store digital signage and media partner as it launches its new ‘open experience’ retail concept with its flagship store opening at Fourways Mall in Johannesburg. Moving Tactics, South Africa’s leading digital signage solutions company, had previously worked with Edgars, and their associated clothing and cosmetics brands, prior to the relaunch, to implement in-store digital media experiences for its customers.
Edgars relaunched its brand in 2018 and is committed to providing customers with an experiential shopping environment. “Internationally, retailers are purposefully rewiring themselves in the ever evolving retail landscape to enable the ‘experience economy’,” Edgars said.
The concept of creating entertainment through shopping and socialising is enhanced and supported by Moving Tactics’ digital signage installation. It includes point-of-sale signage, pillar screens, touch screen kiosks, convergence area screens, in-store music and large-impact staggered video walls that accompany the customer on their journey through the store.
The new 8,000m2 Edgars Fourways Mall store, has been upgraded with over 65 screens in various sections of the store including unique screen placement at Point of Sale. The Point of Sale screen content is synchronised to the nano-second to create seamless flow over a staggered six-screen video wall solution that captivates the customer.
To complement the captivating visual display, Moving Tactics has also installed and a five-zone Digital Audio Solution, across Ladieswear and Cosmetics, Menswear, Kidswear, Spa and Café. The Audio solution has been professionally designed so that there is no audio interference between departments, creating an uplifting shopping experience for the Edgars customer.
“As part of the Customer Audio and Visual Journey, we are also testing various interactive digital solution such as Digital Mannequins to allow customers to visualise the current fashion trends. And in the kids department, Kids Digital Gaming tables have been installed to keep them entertained during shopping expeditions,” Kevin Bierman, Head of Digital Signage Solutions at Moving Tactics.
Moving Tactics, who has partnered with Edgars for almost a decade, says they’re proud that the relationship has been reaffirmed for another five-year period. “We are even more excited to be part of Edgars’ new retail concept stores and to fulfil our mandate that includes in-store digital signage, radio, digital media sales, in-store activations, content development and a full in-house print service. All our technologies, except for the mobile kiosks, run via System on Chip (SOC) technology that facilitates media players being built into the screens, which leads to less downtime, resulting in a more cost-effective installation that integrates all the channels and content seamlessly.
“To date, we have completed digital signage and audio installations for Edgars at more than 150 stores nationally and we’re currently aiming at completing the last few stores for a spectacular customer experience during the festive season,” concludes Bierman.