Inrichmint: What is your position and describe your job function at Moving Tactics?

Ray Smeda: National Network Director/ Partner:  Oversee all Sales and Advertising networks.

Inrichmint: How long have you been moving and shaking at Moving Tactics?

Ray Smeda: 5 Years

Inrichmint: How did you get into the digital advertising industry and what motivated you to go there?

Ray Smeda: There was a exciting opportunity to launch the Digital division of MT and I’ve never looked back. 

Inrichmint: What is the most entertaining ritual in your office?

Ray Smeda: Bell ringing of sales once a month… followed by drinks in “The ROCK”

Inrichmint: Which related courses or degrees have you studied to get where you are today?

Ray Smeda: I have studied Business Management and Accounting.

Inrichmint: What has been the highlight and most rewarding moment of your career?

Ray Smeda: Becoming a Partner at Moving Tactics

Inrichmint: Which blogs, websites, digital and print publications do you read and follow?

Ray Smeda: Golfdigest , IOL, News24, Beatport, Cape Times

Inrichmint: What makes you a super hero in the Moving Tactics team and sets you apart?

Ray Smeda: Well…telling would be cheating J

Inrichmint: Which series have you watched from start to finish and now waiting on the next episode for download?

Ray Smeda: Dexter and Fringe

Inrichmint: Where do you see yourself in 10 years’ time, what are your career goals and your aspirations?

Ray Smeda: Being part of a super successful Moving Tactics culture, and spending quality time with my wife and kids!!

Inrichmint: Who would you most like to meet, spend an evening with over dinner and a bottle of something good?

Ray Smeda: Richard Branson is pretty awesome, that will work for me!

Inrichmint: What can you simply just not live without?

Ray Smeda: Golf Clubs and Sunshine

Inrichmint: What was the last book you read?

Ray Smeda: The Phantom by JO Nesbo


Pet Name: Slimbaas

Real Age: 33


Moving Tactics 2012


Written by Jacqueline Freer

Inrichmint Media Studio


July 2012