Moving Tactics provides an Audience Measurement solution that allows you to understand your in-store audience. Using cameras attached to your digital signage network, this discreet feature is able to measure how your customers interact with your screen content, thereby ensuring that your digital signage effectiveness is measurable.

The data gathered includes statistics on the number of viewers as well as their gender and age. Data on attention time, opportunities to view the content, and emotion of the customer at the time of viewing is also measured.