Integrated Systems Europe (ISE) 2025, the world’s largest audiovisual (AV) and systems integration exhibition, set a new benchmark for innovation earlier this month in Barcelona, Spain. Showcasing the latest technology solutions, cutting-edge advancements, and emerging trends in the digital signage industry, the event provided an unparalleled platform for industry leaders to explore the future of AV solutions.
As South Africa’s leading digital signage solutions provider, Moving Tactics attended ISE 2025 to stay at the forefront of industry advancements, explore transformative technologies, and forge strategic partnerships that drive innovation.
“Once again, ISE proved to be a groundbreaking experience, demonstrating the accelerating pace of digital signage innovation,” said Kevin Bierman, Head of Digital Signage at Moving Tactics. “This year’s biggest takeaway was the shift towards more intelligent, connected, and data-driven digital signage experiences, creating deeper audience engagement.”
Bierman highlighted key industry trends shaping the future of digital signage, including AI-powered content management, Augmented Reality (AR) and Virtual Reality (VR) integration, and real-time data-driven signage solutions. “The industry is rapidly evolving towards integration, interactivity, and intelligence – leveraging Artificial Intelligence (AI), data analytics, and the Internet of Things (IoT) to enhance customer experiences,” he explained. “These innovations are set to revolutionise digital signage, offering new opportunities for more personalised and immersive audience interactions.”
Among the standout technologies at ISE 2025, Bierman noted the emergence of interactive and immersive displays utilising sensor technology, transparent and flexible LED displays, and real-time data-driven solutions for optimised content delivery. “One particularly impressive development was the advancement in full sensor integration and live data analytics, which now provides businesses with real-time insights to support informed decision-making,” he added.
A highlight of the event was Sensmi, an in-store data analytics platform that transforms real-time data into actionable insights on customer behaviour and product interactions through a cloud-based dashboard. “Sensmi bridges the gap between online and traditional retail, equipping brick-and-mortar retailers with the same level of analytical capabilities as e-commerce platforms,” said Bierman. “Experiencing firsthand how Sensmi has evolved with new interactive and sensory technologies was invaluable. ISE 2025 allowed us to strengthen our collaboration with Sensmi and explore ways to further integrate sensory solutions with digital signage, delivering more personalised and immersive retail experiences.”
Bierman also emphasised the importance of scalable, flexible, and cloud-based solutions for emerging markets such as South Africa. “Solutions with seamless integration, intuitive interfaces, and cloud-based management stand out as ideal for regions where affordability and ease of implementation are key considerations,” he concluded. With ISE 2025 reinforcing the rapid evolution of digital signage, Moving Tactics remains committed to leveraging the latest innovations to deliver cutting-edge, data-driven, and immersive digital signage solutions that redefine audience engagement.