Footfall Counting

Footfall counters, also known as people counting technologies, offer key information for retailers to optimise operational efficiencies and sales by keeping track of the number of people entering and leaving your store. 

Moving Tactics provides Footfall Counting solutions that can be tailored to your needs, including tracking via motions sensors, cameras, and WiFi-enabled devices. 

Specialised sensors count customers, offering key insights to enhance customer service by adjusting staffing levels during peak traffic times, quantify sales based on traffic flow at certain times of the day or month, measure marketing initiatives based on actual feet through the door; and identifying trends.  Additionally, zonal tracking offers data on window conversions, passing traffic, new vs returning shoppers, and average dwell times. 

footfall counting


Passively tracks number of customers – in, out and multi-directional traffic.

Track visitors by day or month.

Online dashboards provide accurate data to identify trends.


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