Audience Measurement

Our Audience Measurement solution provides retailers with measurable data so that you can understand your in-store audience. Using cameras attached to digital signage screens, this discreet feature measures how customers interact with your screen content. It gathers data on the number of viewers as well as their gender and age, thereby ensuring that your digital signage effectiveness is measurable.

Attention time, opportunities to view the content, and customer emotion at the time of viewing are also measured. Audience measurement can be tracked by store or network, by different times of the day or month, ensuring detailed results while maintaining customer privacy (PoPIA Compliant).

Audience Measurement

AUDIENCE MEASUREMENT FEATURES

Tracking by store, by network, by time of day or month

Online dashboard is available whenever and wherever you need it.

Comparative data for stores and regions.

KEY BENEFITS OF OUR AUDIENCE MEASUREMENT SOLUTIONS

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