Using discreet cameras attached to digital signage screens, and integrated with retail analytics, our Audience Measurement solution measures how customers interact with your screen content. It gathers real-time data on the number of viewers, their demographics, including their age and gender, ensuring your digital signage effectiveness is measurable. The solution also tracks attention time, opportunities to view the content, and even customer emotions at the time of viewing. By analysing this data, you gain a better understanding of your audience’s preferences and shopping behaviours, enabling more effective content and marketing strategies.

Furthermore, this solution allows you to track audience measurement at a granular level – by store, across an entire network, or by specific timeframes, such as time of day or month. Comparative data from multiple stores and regions lets you assess performance variations, identify location-specific trends, and adjust content strategies accordingly. By understanding how different stores or areas interact with your digital signage, you can make data-driven decisions to optimise customer experiences. This ensures you get highly detailed results while maintaining strict customer privacy standards and full compliance with PoPIA (Protection of Personal Information Act) regulations.

Our Audience Measurement solution is an essential tool for retail analytics, offering real-time, data-driven insights through a comprehensive online dashboard. Accessible whenever and wherever you need it, this solution helps you refine your customer engagement strategies by providing valuable insights into who your audience is, how they interact with your digital signage displays, and what content resonates most. Moreover, it enables you to optimise store traffic flow, ensuring customers move efficiently through your space, enhancing their overall experience. With the ability to easily identify and track trends, you can stay ahead of shifting customer behaviours and adjust your business strategies accordingly. The solution also allows you to measure the impact of your digital signage and content, offering insights into how well your digital displays are capturing attention and engaging customers, ultimately driving better results for your business.