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Challenges, Opportunities, and Growth: The Promising Future of Digital Signage in South Africa

Driven by the growing demand for dynamic, interactive, and targeted marketing solutions, and fueled by advancements in technology, digital signage has over the years evolved as a powerful advertising and communication tool in many regions, including South Africa. According to Kevin Bierman, Head of Digital Signage Solutions at Moving Tactics,

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Retail Analytics: Empowering Data-Driven Decisions for Brick-and-Mortar Retailers

As consumer preferences continue to evolve, harnessing retail analytics to better understand and adapt to these changes has become essential not only for online retailers who have long embraced the power of data, but also for brick-and-mortar retailers, who are increasingly recognising its crucial role in making informed business decisions.

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Why Leading Brand Managers Utilise Digital Signage Display Boards to Elevate Brand Exposure

In today’s fast-paced, digitally driven, and highly competitive landscape, leading brand managers understand the importance of utilising digital display boards to reshape how their brands interact and communicate with their target audiences in the brick-and-mortar environment. They know that to attract and retain consumer attention and efficiently deliver targeted information,

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Top Digital Signage Trends Revolutionising Brand and Customer Experiences in 2024

In 2024, a prominent trend in digital signage centers on the integration of data-driven strategies, signifying a strategic shift towards utilising data-driven insights for creating highly personalised campaigns. By embracing these insights, digital signage transcends its conventional role of displaying imagery and content, transforming into an adaptive platform that caters

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Make Reliable Data-Driven Decisions for your Brand using Digital Signage Audience Measurement Solutions

As brands increasingly rely on data to make informed decisions, the demand for audience measurement in digital signage has surged, particularly within the Retail and Quick-Service Restaurant (QSR) sectors that leverage In-Store and Out-of-Home (OOH) advertising. According to Scott Matthews, Head of Retail Analytics at Moving Tactics, the leading Digital

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Moving Tactics Partners with Learn2Live to Empower Young Women In Vulnerable Communities

At Moving Tactics, a core value of our business is to empower others through self-development, particularly children and youth through education. One such organisation that we continue to work closely with, and support is Learn2Live, an NPO who runs various projects focused on Early Childhood Development and empowerment of women

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