Moving Tactics Sensor Technology Solutions uses a variety of sensor technologies and retail analytics tools to track and analyse the performance of brick-and-mortar retail spaces—such as shelves and product displays—transforming them into engaging, dynamic touchpoints, while providing actionable insights into customer behaviour and product interactions.

By adding advanced sensor technologies—such as pick-up sensors, weight sensors, light sensors, RFID (Radio Frequency Identification) tags, and LiDAR (Light Detection and Ranging) technology to your digital signage installation—our Sensor Technology Solutions support various applications, including Lift & Learn and Place & Learn. These solutions detect changes in movement, such as when a product is picked up (Lift & Learn) or placed back (Place & Learn), triggering events like displaying relevant content on a nearby screen—ensuring the right content is shown at the right time. With the ability to customise content, you can create a more personalised customer experience that is both interactive and informative.

Integrated with Sensmi, a world-class real-time data analytics platform that gathers and analyses sensor input from multiple sources and transforms it into a clear and actionable view of shopper behaviour via a customisable cloud dashboard and reporting engine, Moving Tactics Sensor Technology Solution enables brick-and-mortar retailers to access similar analytical data and capabilities as online retailers. 

By tracking key performance metrics like traffic, opportunities to see, convergence and dwell time, this solution empowers you to measure the performance of a retail section. Additionally, by tracking engagement, product interactions, interaction time, and conversions, you can gain valuable insights into product usage. Understanding which products capture your customers’ interest – what they pick up and interact with, what they pass by, and what they eventually take home – allows you to make better-informed decisions to optimise product placement, store layouts and stock procurement, and ultimately improve decision-making across your business.

Moreover, with this solution, you can use A/B testing to compare store layouts, digital signage content and test new products. Leveraging these data-driven insights, will enable you to identify your customers’ preferences earlier and respond to them faster, pinpoint areas in your store that need improvement, adjust staffing levels, introduce new retail strategies, and optimise high-impact in-store marketing initiatives and retail strategies that resonate with your customers. By tailoring your marketing strategies to better align with your customers preferences, you can enhance the overall customer journey, drive higher customer engagement, and boost sales.