By moving from printed boards to one central digital system, the group can now launch campaigns and update menus in minutes and hours instead of weeks.

The benefits to the business are endless, such as having national promotions and new products now go live across all or selected restaurants in hours, not weeks. When ingredient costs move, prices can be updated across the whole network at once, which helps protect margins. Every restaurant shows the same current prices and promotions, so there are fewer pricing errors and no outdated boards.

The group also saves on print and logistics, with no more producing, shipping and installing boards for every change. Sold-out items can be removed, or a promotion added, within minutes, and content can be tailored by region or restaurant where offers differ.

For customers, their QSR experience improves significantly with clear menus at the counter and drive-thru that help them decide quickly, and the prices and promotions they see match what they’re charged.

Breakfast, lunch and evening options appear only when they’re available, so the right offers are always in front of them. This leads to faster ordering which speeds up drive-thru order times and a higher percentage of promotion uptake.

According to the client: “Moving Tactics view clients as partners in a process of continuous improvement and are always making sure that the latest technology, thinking, and innovation is clearly understood and available to use. The team have been excellent in assisting our digital strategy and getting our restaurants out of the paper age and into the future.”

“The real value isn’t the screens themselves, but the control they give. With thousands of restaurants on one central system, the group can change what customers see, everywhere, quickly and consistently,” says Kevin Bierman, Head of Digital Signage Solutions at Moving Tactics