What if your digital promotional screens could do more than just display a promotion? What if they could also respond to customers?
When combined with sensor technology, they can. By responding to customer and product interactions, digital promotional screens create opportunities for more relevant, engaging and interactive in-store experiences.
Digital promotional screens already give retailers a flexible way to showcase products, promotions and brand messages in-store. Content can be changed, scheduled and updated to support new product launches, special offers and seasonal campaigns. Screens also support cross-selling by promoting products from different departments and highlighting relevant offers.
More recently, digital screens have also been able to respond to what customers are physically doing in a retail environment. This is where sensor technology takes this a step further, connecting what customers do in-store with the content they see on digital promotional screens.
Responding to Customer Interactions
Imagine a customer picking up a product from a shelf. A sensor detects the interaction, and a nearby digital promotional screen instantly displays information about the product – its features, benefits or a related promotion.
This type of experience is known as Lift & Learn. It gives customers more information at the exact time they are showing interest in a product, helping them make a more informed choice.
“The moment a customer shows interest in a product is an important opportunity to provide them with more information. Sensor technology allows digital promotional screens to respond in that moment, helping customers make a more informed choice,” says Scott Matthews, Head of Retail Analytics at Moving Tactics.
Place & Learn offers a similar experience, where the screen responds when a product is placed back on the shelf.
By connecting product engagement with useful information, digital promotional screens become an active part of the shopping experience.
Turning Customer Interactions into Insights
The benefits don’t stop with the customer experience.
“Sensor technology doesn’t just allow retailers to respond to customer interactions; it also shows them how customers are engaging with products. Understanding what customers pick up, interact with and pass by can help retailers make better-informed decisions about the in-store experience,” says Matthews.
These insights help retailers make better-informed decisions about product placement, promotions, store layouts and marketing activities.
With offices in Cape Town, Johannesburg and Durban (South Africa), and teams operating across Africa, the Middle East and Europe, Moving Tactics delivers digital signage and retail analytics solutions tailored to local markets and scalable across regions.
Want to make your digital promotional screens more responsive? Find out more about Moving Tactics’ Digital Promotional Screens and Sensor Technology solutions, or get in touch with our team.