Moving Tactics boosts SME development of SA digital signage industry

During President Cyril Ramaphosa’s State of the Nation Address in February 2021, he made an impassioned plea for the private sector to step up and assist in the creation of jobs and, in so doing, grow the economy. Job creation, growing skills and developing people in the #digitalsignage industry has been an on-going focus for Moving Tactics, South Africa’s leading digital signage solutions company, for some time. The latest call from President Ramaphosa has reemphasised and reinforced their commitment to Supplier and Enterprise Development.

“We are committed to building a strong and resilient digital signage industry in South Africa and one way of doing this is to develop a strong supplier base. To do this, we have worked with a number of Small and Medium Enterprises (SMEs) to cultivate their businesses by referring work to them and providing them with financial assistance to purchase equipment, grow their teams and provide on-going development of their skills,” says Chris Day, Managing Director at Moving Tactics.

One such supplier that has benefited from working alongside Moving Tactics is Grow Digital, which is run by Wendell Lindhorst. The company was started in 2015 and supplies technical support and maintenance to Moving Tactics. Through this collaboration, Grow Digital has been able to expand its footprint and now services clients across the country. “We have worked hard on building a mutually beneficial association with Moving Tactics and a good relationship with their clients. It really does help that Moving Tactics supplies quality products, which makes achieving customer satisfaction so much easier,” says Wendell.

COVID-19 badly affected the business during the first few weeks of lockdown, but they were able to bounce back. “Moving Tactics has always been of great value to us. The most direct way in which they have supported us through the years has been financially. They’ve also given us an opportunity to gain further knowledge in digital signage through technical support, workshops and on-going training and they encourage us to take pride in what we do and how we service their clients,” explains Wendell.

When asked what advice he would give to other small businesses to grow their brand, he says, “Offer great customer service, attend networking events, understand your customers’ needs, and stay focused,” concludes Wendell.

“We encourage all companies who have the means to develop their SME supplier base and, in so doing, empower small business and develop a sustainable future for all,” concludes Day.

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