Moving Tactics kits out Old Mutual retail branches with customer-facing digital signage screens

Old Mutual, South Africa’s largest financial service and insurance company, recently rolled out a digital signage network in 25 of its retail branches across South Africa. The digital signage system digitally connects with customers in-store, providing them with engaging and effective finance messaging, and is a move away from paper-based marketing.

Chris Day, Managing Director of Moving Tactics, South Africa’s leading digital signage solutions company, says, “Financial services companies have traditionally lagged in how they communicate with their customers. How an organisation informs consumers about its initiatives is vital and this, along with brand identity and public trust, influences how customers perceive a financial services provider. By choosing to invest in digital signage, Old Mutual has implemented a robust platform that benefits both their customers and employees”.

Moving Tactics initially worked with Old Mutual to run two Proof of Concept (POC) projects at their Head Office in Pinelands and in Fourways, Johannesburg, for close to a year before deciding to move ahead.

In April this year, Moving Tactics installed two 55-inch Samsung QM55 screens in each of Old Mutual’s 23 retail branches countrywide, which run on system-on-chip technology and employ Datapost software for content management. Each branch features a wall-mounted screen facing customers in-store as well as a second screen with custom-made housing positioned in the store window to flight content for passers-by.

“Old Mutual has stepped up and embraced digital signage as a solution for engaging with and informing their customers in-store. As part of the installation, we made sure to run the system on a completely separate network so that it wouldn’t interfere with their systems in any way. We also manage all content creation and activation, and manage the entire system for them nationally, from our side,” explains Kevin Bierman, Head of Digital Signage Solutions at Moving Tactics.

According to Carel Theron, Senior Project Architect at Old Mutual, the system has been very effective and has received great reviews. “I believe the screens have been very positive and we’ve noticed that customer attention is drawn to them as they walk past and within the store.

“The system has allowed us to be more flexible with our marketing material and update content at a moment’s notice. We have even decided to use this platform to showcase our TV-based advertising. We are looking at expanding the roll-out of this solution next year,” concludes Theron.

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