As traditional retailers shift their focus toward creating memorable and engaging in-store shopping experiences, leading brick-and-mortar retailers are leveraging interactive technologies, such as Lift & Learn and Place & Learn, to craft interactions that resonate with customers and foster lasting connections.
These technologies work by using RFID tags and sensors, such as pick-up sensors for Lift & Learn, and weight or light sensors for Place & Learn, which when a customer picks up a product (Lift) or places it on a sensor (Place), triggers tailored content on a nearby screen to change instantly, providing more information about the item (Learn). These interactions transform retail displays into engaging, dynamic touchpoints that engage customers and create an informative and personalised in-store shopping experience.
When integrated with Sensmi – a data analytics platform that gathers real-time data on shoppers’ proximity and engagement with products, similar to web technologies but applied in-store – Moving Tactics’ Lift & Learn and Place & Learn Solution provides data-rich insights into performance metrics such as traffic, opportunities to see, convergence, dwell time, and product interactions by tracking engagement, interaction time, and conversion, ultimately closing the gap between online and brick-and-mortar retail.
By understanding how products perform in-store, what customers pick up, set down, engage with, and ultimately purchase – retailers can make data-driven decisions to optimise product placement, stock procurement, and store layout, and develop high-impact in-store marketing campaigns. Additionally, through A/B testing, retailers can compare promotional content, test new product offerings, and refine retail strategies to create engaging shopping experiences, enhance the overall customer journey, boost sales, and drive greater returns on investment (ROI).
To learn more about Moving Tactics Lift & Learn and Place and Learn Solution, please get in touch or schedule a showroom visit at our offices in Cape Town or Johannesburg.