Driven by the influence of digital technologies and customers’ increasing expectations for brands to provide platforms that enable deeper engagement with products and services in-store, brick-and-mortar retailers are leveraging interactive digital technologies such as interactive kiosks to recreate the seamless, engaging experience of online shopping in-store.
Interactive kiosks—self-service terminals equipped with touch-sensitive displays—provide customers with a user-friendly way to independently access information, browse products, place orders, make payments, and interact directly with the brand. In large retail spaces like department stores, kiosks assist with wayfinding, enhancing navigation efficiency and helping customers find specific departments or products.
A key advantage of interactive kiosks, particularly for retailers adopting omnichannel strategies, is their ability to offer an ‘endless aisle’ of products and services. This enables shoppers to access a wider range of products beyond what is physically available in the store. This is especially valuable for retailers who have reduced both the number of large stores and their stock levels. Through interactive kiosks, customers can browse and shop the brand’s online catalogue while physically in the store.
With dynamic content capabilities, interactive kiosks enhance visual appeal and encourage engagement through multimedia elements such as videos, images, animations, and audio, creating a more immersive shopping experience. By showcasing product recommendations and promotions, interactive kiosks can boost upselling opportunities, increasing average checkout spend. Furthermore, they allow for targeted messaging and customised content tailored to specific demographics, locations, and promotional campaigns, enabling retailers to optimise marketing strategies and deliver relevant real-time content that resonates with shoppers. This enhances the in-store experience, fostering more personalised engagement with the brand. Additionally, interactive kiosks streamline operations by automating tasks, reduce waiting times to improve customer satisfaction, and integrate with point-of-sale systems (POS) to enable secure transactions and complete purchases directly through the interface.
By integrating interactive kiosks with Sensmi – a real-time data analytics platform that transforms data into valuable shopper insights via a customised dashboard – Moving Tactics Interactive Kiosk Solution is bridging the gap between online and traditional retail. By tracking key metrics such as traffic, opportunities to see, dwell time, and engagement, retailers can measure the performance of a retail section, and gain insights into product interactions, interaction time, engagement, and conversions.
By understanding their customers’ behaviour, purchasing patterns, and engagement at store level, brick-and-mortar retailers can tailor marketing campaigns, make informed decisions about product offerings, optimise store layouts, and improve stock procurement. A/B testing further enables retailers to compare content displays, promotional offers, and test new products to determine what resonates best with their customers.
By embracing interactive kiosks and data-driven insights, retailers can create more dynamic, and interactive in-store experiences that streamline operations, enhance customer satisfaction and drive sales.
To learn more about Moving Tactics Interactive Kiosk Solution, please get in touch or schedule a showroom visit at our offices in Cape Town or Johannesburg.