As consumers’ expectations for interactive and seamless shopping experiences continue to grow across both online and brick-and-mortar retail channels, creating engaging and personalised in-store experiences has become essential for brick-and-mortar retail success. To achieve this, leading traditional retailers are leveraging retail analytics tools and new technology sets, such as Lift, Learn & Presence, to maximise engagement, enhance the customer’s in-store journey, and drive sales. This technology set utilises pick-up sensors or RFID tags embedded in products, which, when lifted, trigger specific content relevant to that product to be displayed on a nearby digital display screen. With the ability to customise this content, retailers can create a more personalised shopping experience that is both engaging, informative and interactive.
Integrated with Sensmi – a world-class in-store data analytics platform that transforms sensor input from multiple sources into a clear and actionable view of shopper behaviour via a real-time cloud dashboard – Moving Tactics Retail Analytics Solutions (the official reseller of Sensmi in Southern Africa) enables brick-and-mortar retailers to access similar analytical data and capabilities as they would get from their online activities. When utilised, retailers can measure the performance of a retail section through metrics such as traffic, opportunities to see, convergence, and dwell time. Additionally, by tracking engagement, interaction time, and conversion, retailers can gain valuable insights into product interactions.
Understanding which products capture customer interest – what they pick up and interact with, what they pass by, and what they eventually take home – allows retailers to make better-informed decisions about stock procurement, product placement, and store layout. Moreover, retailers can use A/B testing to compare store layouts, digital content and test new products. These insights help retailers identify areas for improvement, introduce new retail strategies, and optimise high-impact in-store marketing initiatives to create engaging shopping experiences, enhance the overall customer journey, and boost sales.
To learn more about Moving Tactics’ Retail Analytics Solutions, click here: https://movingtactics.co.za/retail-analytics/.