Data isn’t just numbers – it’s the roadmap to better decisions and stronger results. By harnessing the power of data, from retail analytics tools and new technology sets, such as Place, Learn & Presence in a brick-and-mortar environment, retailers can craft marketing strategies that truly resonate and drive tangible ROI.
This technology set, utilises RFID tags, weight sensors, or light sensors to enhance the in-store customer journey. For instance, RFID tags can be embedded in or placed under products to uniquely identify and track each item. Weight sensors, which detect changes in weight, can be built into or placed below shelves to identify when an item is lifted or set down, while light sensors, positioned under displays, register when an item is placed on top by detecting changes in light levels. When products are interacted with, such as being placed down, these technologies trigger the display of relevant content on a nearby digital display screen, providing customers with an engaging, informative, and interactive in-store shopping experience. With the ability to customise content, retailers can tailor the displayed information to match specific products, customer preferences, or promotional campaigns, ensuring a more personalised customer journey. This customisation can include videos, detailed product information, promotional offers, and interactive features that provide customers with the relevant details they need about the product they’re interacting with.
Utilising these technologies and integrating them with Sensmi, an in-store data analytics platform that collects and analyses data similar to that used online, enables brick-and-mortar stores to transform the data provided into actionable insights on shopper behaviour via a real-time cloud dashboard. In this way, Moving Tactics Retail Analytics Solutions (the official reseller of Sensmi in Southern Africa) is bridging the gap between online and traditional retail. By tracking metrics such as traffic, opportunities to see, convergence, and dwell time, retailers can measure the performance of a retail section and gain valuable insights into product interactions by analysing metrics like engagement, interaction time, and conversion.
By leveraging these actionable insights on customer interactions and preferences, retailers can optimise product placement and store layout, make data-driven decisions about stock procurement, and enhance marketing efforts.
Additionally, through A/B testing, retailers can compare store layouts, promotional content, and new product offerings. This data-driven approach helps retailers’ pinpoint areas for improvement and optimise high-impact in-store marketing and retail strategies that resonate with customers. By tailoring their strategies to better align with customer preferences, retailers can enhance the overall customer journey, drive higher sales, and maximise returns on investment.
To find out more about Moving Tactics’ Retail Analytics Solutions, visit: https://movingtactics.co.za/retail-analytics/.