Digital Signage Gets Smarter with System-on-Chip (SoC) Technology

Despite the fact that digital signage remains an extremely effective marketing and brand awareness tool in retail and Quick-Service Restaurant environments, the quest for smarter, more efficient and streamlined solutions gains momentum. To meet this demand, many businesses are making the transition to System-on-Chip (SoC) digital signage technology, which offers an all-in-one digital signage solution.

Traditionally, digital signage systems consisted of a display screen and a separate media player, but with the compact design and ability to integrate multiple functions and components onto a single chip, System-on-Chip (SoC) digital signage technology is taking over the market. With a single chip embedded inside a display screen’s monitor, SoC reduces the need for additional hardware and delivers slimmer, more streamlined displays that save space and provide a sleek, minimalistic look. By doing away with multiple pieces of equipment, System-on-Chip (SoC) technology is more cost effective due to savings in manufacturing, assembly, and maintenance.

According to Kevin Bierman, Head of Digital Signage at Moving Tactics, South Africa’s leading digital signage solutions company, “Technological advancements in commercial grade equipment maximises energy efficiency, offering longer product lifetimes as well as reliability and consistency when it comes to communicating with customers. In addition, quality commercial grade screens that employ System-on-Chip (SOC) digital signage technology cost less in the long run as they are less likely to fail and automatically switch on after a power failure. This means that brands can rely on the fact that their marketing content is unaffected by power outages and guarantees effective operation and interaction with customers 24/7. Through SoC technology, Moving Tactics has been able to provide our Quick-Service Restaurant (QSR) and retail clients,with a more streamlined and reliable solution”.

With powerful processing capabilities, System-on-Chip (SoC) digital signage displays provide seamless, high-performance display functionality, ensuring smooth multimedia playback, enhanced graphics rendering, and improved overall performance. They are also easily scalable and can be integrated with other software and applications, making them flexible for diverse commercial applications, including retail, QSRs, corporate environments, hospitality, and more. “Moreover, this technology makes it possible to pair normal digital signage with value-add features such as scheduling and day parting, amongst others,” explains Bierman.

System-on-Chip (SoC) displays also come equipped with features that enable remote management, which allows for centralised control, updates, and content management across multiple displays making it easy for businesses to maintain and control their display network.

When utilised in commercial displays, System on Chip (SoC) technology provides businesses with a streamlined cost-effective, energy efficient and reliable marketing solution.

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