Challenges, Opportunities, and Growth: The Promising Future of Digital Signage in South Africa

Driven by the growing demand for dynamic, interactive, and targeted marketing solutions, and fueled by advancements in technology, digital signage has over the years evolved as a powerful advertising and communication tool in many regions, including South Africa. According to Kevin Bierman, Head of Digital Signage Solutions at Moving Tactics, South Africa’s leading digital signage […]

Retail Analytics: Empowering Data-Driven Decisions for Brick-and-Mortar Retailers

As consumer preferences continue to evolve, harnessing retail analytics to better understand and adapt to these changes has become essential not only for online retailers who have long embraced the power of data, but also for brick-and-mortar retailers, who are increasingly recognising its crucial role in making informed business decisions. Retail analytics is the process […]

Why Leading Brand Managers Utilise Digital Signage Display Boards to Elevate Brand Exposure

In today’s fast-paced, digitally driven, and highly competitive landscape, leading brand managers understand the importance of utilising digital display boards to reshape how their brands interact and communicate with their target audiences in the brick-and-mortar environment. They know that to attract and retain consumer attention and efficiently deliver targeted information, digital signage screens need to […]

Top Digital Signage Trends Revolutionising Brand and Customer Experiences in 2024

In 2024, a prominent trend in digital signage centers on the integration of data-driven strategies, signifying a strategic shift towards utilising data-driven insights for creating highly personalised campaigns. By embracing these insights, digital signage transcends its conventional role of displaying imagery and content, transforming into an adaptive platform that caters to audience preferences. This evolution […]

Make Reliable Data-Driven Decisions for your Brand using Digital Signage Audience Measurement Solutions

As brands increasingly rely on data to make informed decisions, the demand for audience measurement in digital signage has surged, particularly within the Retail and Quick-Service Restaurant (QSR) sectors that leverage In-Store and Out-of-Home (OOH) advertising. According to Scott Matthews, Head of Retail Analytics at Moving Tactics, the leading Digital Signage Solutions company in South […]

Moving Tactics Partners with Learn2Live to Empower Young Women In Vulnerable Communities

At Moving Tactics, a core value of our business is to empower others through self-development, particularly children and youth through education. One such organisation that we continue to work closely with, and support is Learn2Live, an NPO who runs various projects focused on Early Childhood Development and empowerment of women in the Kraaifontein and Eersteriver […]

Digital Signage Gets Smarter with System-on-Chip (SoC) Technology

Despite the fact that digital signage remains an extremely effective marketing and brand awareness tool in retail and Quick-Service Restaurant environments, the quest for smarter, more efficient and streamlined solutions gains momentum. To meet this demand, many businesses are making the transition to System-on-Chip (SoC) digital signage technology, which offers an all-in-one digital signage solution. […]

Moving Tactics Announced Winning Bidder As Famous Brands’ Digital Menu Board Software Partner

Famous Brands, Africa’s leading branded food services franchisor, recently announced Moving Tactics as the winning bidder for its digital menu board software partner. The contract includes software designed to manage content on the digital menu boards, delivered through a Software as a Service (SaaS) model with a license fee that covers updates, maintenance, and support. Moving Tactics will also manage content and oversee the […]

Immerse, Engage, and Elevate: How Digital Signage Video Walls Are Transforming In-Store Experiences for Retailers and QSRs

Digital signage video walls have become an increasingly popular tool for retailers and Quick-Service Restaurants (QSRs) to immerse customers and showcase their products and services dynamically as it appeals to consumers’ desire for engaging in-store experiences. Kevin Bierman, Head of Digital Signage at Moving Tactics, the leading digital signage solutions company in South Africa says, […]

How Queue Management Technologies are Reshaping the Retail and QSR Customer Experience

The act of waiting in line has been likened to a timeless form of torment. In the context of today’s consumers, who are accustomed to immediate gratification due to the influence of online shopping and technological advancements, enduring lengthy queues can be a significant deterrent. This often leads to discontent, exasperation, and a negative perception […]

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