Maximising ROI and Enhancing the In-store Customer Journey with Retail Analytics and Place, Learn & Presence Technology
Data isn’t just numbers – it’s the roadmap to better decisions and stronger results. By harnessing the power of data, from retail analytics tools and new technology sets, such as Place, Learn & Presence in a brick-and-mortar environment, retailers can craft marketing strategies that truly resonate and drive tangible ROI. This technology set, utilises RFID […]
How to Use Lift, Learn & Presence Technology to Transform the In-store Customer Journey with Retail Analytics
As consumers’ expectations for interactive and seamless shopping experiences continue to grow across both online and brick-and-mortar retail channels, creating engaging and personalised in-store experiences has become essential for brick-and-mortar retail success. To achieve this, leading traditional retailers are leveraging retail analytics tools and new technology sets, such as Lift, Learn & Presence, to maximise engagement, […]
Leveraging Retail Analytics to Measure and Enhance the In-store Customer Journey
To keep pace with today’s consumers’ demand for seamless, and engaging in-store experiences, brick-and-mortar retailers are harnessing the power of retail analytics tools like footfall counters, audience measurement, and queue management, as well as comprehensive retail analytics software. This allows them to gather customer data, meet these expectations, make better informed decisions, and enhance the […]
Digitally Engage with Your Customers to Elevate Your Storefront Using Digital Signage and Retail Analytics
Stage 1: Optimising Storefront Window Displays to Attract Customers Previously the sole domain of online and e-commerce retailers, traditional brick-and-mortar retailers are increasingly recognising the essential roles that comprehensive data analytics and technology play in the success of their businesses. From the moment customers walk past the storefront window displays, the customer’s in-store journey kicks […]
Challenges, Opportunities, and Growth: The Promising Future of Digital Signage in South Africa
Driven by the growing demand for dynamic, interactive, and targeted marketing solutions, and fueled by advancements in technology, digital signage has over the years evolved as a powerful advertising and communication tool in many regions, including South Africa. According to Kevin Bierman, Head of Digital Signage Solutions at Moving Tactics, South Africa’s leading digital signage […]
Retail Analytics: Empowering Data-Driven Decisions for Brick-and-Mortar Retailers
As consumer preferences continue to evolve, harnessing retail analytics to better understand and adapt to these changes has become essential not only for online retailers who have long embraced the power of data, but also for brick-and-mortar retailers, who are increasingly recognising its crucial role in making informed business decisions. Retail analytics is the process […]
Why Leading Brand Managers Utilise Digital Signage Display Boards to Elevate Brand Exposure
In today’s fast-paced, digitally driven, and highly competitive landscape, leading brand managers understand the importance of utilising digital display boards to reshape how their brands interact and communicate with their target audiences in the brick-and-mortar environment. They know that to attract and retain consumer attention and efficiently deliver targeted information, digital signage screens need to […]
Top Digital Signage Trends Revolutionising Brand and Customer Experiences in 2024
In 2024, a prominent trend in digital signage centers on the integration of data-driven strategies, signifying a strategic shift towards utilising data-driven insights for creating highly personalised campaigns. By embracing these insights, digital signage transcends its conventional role of displaying imagery and content, transforming into an adaptive platform that caters to audience preferences. This evolution […]
Make Reliable Data-Driven Decisions for your Brand using Digital Signage Audience Measurement Solutions
As brands increasingly rely on data to make informed decisions, the demand for audience measurement in digital signage has surged, particularly within the Retail and Quick-Service Restaurant (QSR) sectors that leverage In-Store and Out-of-Home (OOH) advertising. According to Scott Matthews, Head of Retail Analytics at Moving Tactics, the leading Digital Signage Solutions company in South […]
Moving Tactics Partners with Learn2Live to Empower Young Women In Vulnerable Communities
At Moving Tactics, a core value of our business is to empower others through self-development, particularly children and youth through education. One such organisation that we continue to work closely with, and support is Learn2Live, an NPO who runs various projects focused on Early Childhood Development and empowerment of women in the Kraaifontein and Eersteriver […]